Historically this Public Utility identified and engaged project stakeholders on a case-by-case basis, but did not have a systematic process of implementation across the organization. As the utility developed its sustainability initiatives, the benefits of a corporate-wide stakeholder engagement strategy became increasingly evident. The Utility looked to TRC to facilitate a process to identify, rank, and map stakeholders and their material issues in order to develop a focused, efficient engagement strategy.
TRC facilitated a Stakeholder Strategy Workshop that included a multidisciplinary team of public relations personnel and covered key capital project initiatives currently underway.
This project will establish an on-going process for bilateral communications between the Public Utility and its stakeholders. This continual exchange enables the company to better understand stakeholders’ interests and priorities, supporting the Public Utilities’ ability to make sound decisions regarding sustainability performance public disclosures. This process will also provide a standard methodology to help the company’s focus regarding cultural issues and operational efficiencies, prioritizing efforts and recognizing emerging issues that impact customer value, investor relations, and stakeholder material interests.