The Los Angeles County Metropolitan Transportation Authority (Metro) began a collaborative regional process to update its Long Range Transportation Plan. Outreach efforts were essential for Metro to identify regional transportation priorities, solicit feedback, and develop an Expenditure Plan to fund a variety of transit and highway projects, roadway improvements, and active transportation projects through a countywide transportation sales tax measure.
TRC, in cooperation with The Sierra Group, provided on-call community relations services to the Metro Community Relations Department to help them meet their strategic objectives and goal for a robust countywide public involvement process that solicited the public’s opinions and perspectives on the long-term mobility needs for the region.
The inclusive outreach and public engagement process included an aggressive schedule of 11 public meetings and presentations throughout the County, providing multiple opportunities for public participation and comment. A bi-lingual virtual town hall was also part of the public outreach plan. A Community Meeting notification schedule was also created that included scheduling of the following: social media posts, paid advertising, email notifications, website updates, canvassing, as well as a press conference.
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