TRC provided comprehensive public outreach services for the City of Santa Monica during reconstruction of the Iconic California Incline Bridge. Our team tailored our communications to the wide variety of constituents in the City including, residents, businesses, commuters and visitors. The team worked with the City to coordinate community meetings, a project open house, door-to-door business visits and a direct mail piece to ensure constituents were aware of the long-term closures and its impacts.
The project team coordinated closely with impacted hotels to develop tourist specific construction notices.
The outreach team also developed collateral pieces that contained consistent project branding and messaging. These pieces included fact sheets, FAQs, closure and detour maps, informational fliers for hotels to distribute to their guests, promotional pieces for businesses during construction and a weekly construction alert. Social media was also a key component in our outreach efforts. We also managed a 24/7 live response answering service where we handle constituent questions and concerns.
Contact TRC today for more information about our services or this project.